About OpSmith
The technology matters. Understanding the work matters more.
OpSmith was created around a simple idea: most businesses do not need more AI noise. They need someone who can understand how work actually moves through the business, identify what is worth changing and build a system people can trust.
Led by Terry Williams
Operational experience with a builder’s mindset.
Terry is the former Head of SEO at First Rank, where he was also tasked with using AI to transform the agency’s internal processes.
Process before platformWe start with the business outcome and current workflow, then choose the appropriate tools.
Measurable before impressiveA working system should reduce time, errors or delay in a way your team can see.
Human where it mattersAutomation can prepare, classify, route and draft while people retain important judgment.
Built to be understoodDocumentation, ownership and failure paths are part of the implementation.
You do not need a perfect automation plan.
Bring us the process your team keeps working around. We will help you find the most useful place to start.